Reno, NV – Molten USA has become an Alliance Sponsor of PHIT America, a new national educational campaign to combat the obesity and sedentary crisis seriously affecting health care costs in the U.S. This nonprofit, started by the sport & fitness industry, will promote grassroots programs and new legislation to influence Americans to be more active, fit and healthy through a consumer website: www.PHITAmerica.org.

PHIT America has been enlisting participation of companies and organizations from the sports and fitness industry for the past few months to achieve its objectives of education, advocacy, and fundraising for grassroots and PE programs. Today there are seven Founding Sponsors: SFIA, NSGA, Sears, The Active Network, the United States Tennis Association, The American College of Sports Medicine, Midtown Athletic Clubs and Didgebridge. Overall, there are more than 110 companies and organizations that have already committed to be PHIT America Alliance Sponsors for 2013.

About PHIT America 

PHIT America is an educational and advocacy campaign creating a Movement for a Fit and Healthy America. PHIT America will communicate to millions of Americans starting in early 2013 through over 110 industry supporters called Alliance Sponsors. PHIT America was started by the SFIA (Sports and Fitness Industry Association). For more information about PHIT America, contact www.moltenusa.com.