Reno, NV – Molten USA, Inc. has teamed up with Nature’s Bakery to present “Molten Moves”, a community enrichment program aimed at inspiring kids to pursue a healthy and active lifestyle. Molten and Nature’s Bakery will visit Hidden Valley Elementary School on June 2nd to teach P.E. classes and talk about healthy eating.
Both companies are headquartered in Reno, NV and committed to giving back to their local community. As part of the Molten Moves program, Hidden Valley Elementary will receive a sizable donation of volleyballs, soccer balls, basketballs and playground balls from Molten USA. In addition, Nature’s Bakery will provide after-activity snacks for the kids who participate in the program.
Molten Moves was created in response to the call to action from the Sports & Fitness Industry Association (SFIA) to combat the growing obesity crisis in the US. According to the SFIA, 48% of schools do not have P.E. as a part of their curriculum, and kids average only 23 minutes of physical activity while at school.
“I am devastated to see physical education classes continue to disappear from school curriculums and felt the need to take action to combat the growing problem in our own backyard” said Molten USA President Melissa Dawson. “With Molten Moves, our goal is not only to inspire the kids at the select schools we visit, but to empower other local companies take action as well. It’s a great experience for our participating staff and they are always excited to get out there make a difference in their community.”
“We’re very excited to have Molten Moves at Hidden Valley,” says Dean of Students Amy Howe. “Studies have shown that physical activity can have a positive impact on academic performance and student behavior. We look forward to welcoming Molten and Natures Bakery and know the program will be valuable for students and teachers alike.”
About Nature’s Bakery
Nature’s Bakery, headquartered in Reno, Nev., is an on-the-go snacks and food brand that was founded in 2010 by father and son Dave and Sam Marson. Believing in quality and the use of thoughtful ingredients, the two set out on one simple mission – to create delicious, convenient snack and food products people can enjoy in their everyday active lives. Nature’s Bakery products include a variety of flavors of stone ground whole wheat fig bars, gluten free fig bars made with a blend of ancient grains, and dairy-free double chocolate brownies made with whole grains and blended with dates. Nature’s Bakery products are Kosher, Non-GMO verified, Vegan Certified, dairy-free, soy-free and made without high-fructose corn syrup. The founding philosophy of the brand is to keep it simple, have fun, and achieve balance in life through nature, activity, nutrition and community. Nature’s Bakery products are distributed online and globally in a range of club, drugstore, supermarket, convenience, airport, and specialty and natural grocery retailers.
About PHIT America
PHIT America is an educational and advocacy campaign creating a Movement for a Fit and Healthy America. PHIT America will communicate to millions of Americans starting in early 2013 through over
110 industry supporters called Alliance Sponsors. PHIT America was started by the SFIA (Sports and Fitness Industry Association). For more information about PHIT America, visit www.PHITAmerica.org.
The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit www.sfia.org.
To contact your local representative and support the cause to bring PE back to schools, please visit passthephitact.org.